FK Ústí nad Labem offers lifetime tickets for club logo tattoos

Source reporting: 19 October 2026. Added to ScoreTransfer on the publication date shown above.

FK Ústí nad Labem implemented a unique marketing initiative during their home fixture against SFC Opava. The club invited representatives from the KaHo Tattoo salon to the stadium, allowing supporters to have the team's logo permanently inked on their bodies. This service was available to attendees throughout the duration of the match.

In exchange for the permanent display of allegiance, the club management covered the cost of the tattooing procedure. Additionally, each participant received a lifetime season ticket as a bonus. Club owner Přemysl Kubáň indicated that this gesture could represent significant value, estimating that a lifetime pass might cover thirty seasons of attendance, with twenty-eight of those potentially being in the top division.

The campaign coincided with the unveiling of a new club emblem. Kubáň stated that the concept had been in development for approximately two years. The newly simplified logo matches the branding of the parent company, Viagem, and is designed to remain in use for the next twenty-five years. The redesign was reportedly initiated after marketing director Matěj Svojše expressed dissatisfaction with the previous iteration.

Acknowledging the financial implications, Kubáň noted that providing lifetime access could cost the organization millions of crowns in foregone revenue. However, he maintained that the demonstration of fan loyalty and unity outweighed the monetary loss. He described those who accepted the offer as proving their status as devoted supporters deserving of free entry regardless of the club's financial sacrifice.